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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Aims and strategic planning

Since were formulated conception of development that base business-ideology, exactly time to pass to formulation of strategic aims and choice of instruments for their achievement, that represent the strategic plan of development of bank in an aggregate. The difference of strategy from conception or mission consists in that strategy. It is strong business conception plus the set of the concrete real actions, which is able to make reality of this conception and result in creation of the real competitive edge, which can be kept during long period of time. Exactly here is the concept "optimum strategy", under which we understand such strategy which provides normal activity and development of company even at the change of economic conditions. Organization of process of the strategic planning provides: creation of working groups; revision or determination of segments for the SWOT-analysis; SWOT-analysis on every segment; determination of strategy and drafting of cards of strategies on every segment; determination of aims and indexes on every segment; analysis and generalization of cards of strategies; revision of mission; completion of drafting of strategic plan; concordance of Rule; distribution of strategic plan. Strategy and aims of subsections of support are to be taken into account; operations, ІТ, risks, account, shots; planned balance and report about gains and losses; preparation of tactical plans; plans of measures and purpose of subsections; budgets of subsections; monitoring and correction.

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