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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Basic components, forming strategy

Since by us it was certain essence of financial strategy of bank and its practical conditionality, determination of constituents of financial strategy is a next step for the grant of their exhaustive description and complex basement for the choice of method of research and bringing of concrete practical suggestions. Beginning the prosecution of development and formulation of financial strategy of bank, it is needed to remember, that "development and realization of plans is not the guarantee of success, but their absence practically guarantees a failure". Forming of financial strategy takes place as a result of implementation of row of stages of formulation of tasks, analysis, synthesis of information, acceptance, testing and practical introduction of the decisions accepted by managers and includes at itself the row of components. Development of strategic medium-term plan (SMP) highlights such questions: general strategy; general aims; SWOT-analysis; strategy on each of conceptions of service (client / market, product and channel); strategies of services of support. Development of tactical medium-term plan (TMP) on the basis of SMP is executed on a next 3-years-old period. Detailed explanation, why this term is elected exactly, specialists do not give, but practice of bank activity allows to assume that in determination of three-year term is oriented on the term of repayment of medium-term credits. TMP describes measures which will be used for the SMP realization, including: management by a market; management by products; management by channels; operating activity (in thereby information technologies (ІТ)); other services of support (risk, shots and others like that); financial SMP (plans and budgets). It is extremely important during realization of these execution sequence, that duties are expressly certain and clear for all interested parties and responsible key-persons.

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