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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Basic financial aspects

In addition, financial strategy determines basic directions of the use of finances on the protracted prospect. General financial strategy is the general plan of actions from providing by money facilities for a year, in which is determined and the tasks of forming of finances after performers and directions of activity are distributed; and also the complex all assets and liabilities of firm management is executed. In the process of development of financial strategy is determined final facilities necessary for realization of projects of creation or development of business; thus the special attention is spared to the sources of receipts and methods of their receipt. "Strategy of financing contains financial indexes, which support all information, that is represented in other sections, that in essence of the proof is pointed all business-plan of activity". In the complement of important questions include here: necessity in financial means and possible sources of receipt of facilities; use of financial means; long-term financial strategy (possible changes of organizational forms of business, change of positions of customers, chart of redemption of debts); financial information on a prospect and for past periods; information about auditing firms, which a bank co-operates with .

Interestingly, that specialists-practical workers mostly have the general point of view in relation to essence of financial strategy, but bring in base determination inherent to majority, the clarifications. Some financial directors assert that strategy includes 2 constituents, where first are results which a company is to attain through the certain interval of time (market particle and state of company it is comparative with competitors); and second is it is description of measures, that will allow to this company on condition of their successive implementation to attain the desired results. Sometimes business-experts incline to specify this determination, as - according to their opinion is strategy is a way to growth of capitalization of company at the observance of the set level of liquidity.

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