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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Basic methods for measuring

Basic methods which are here used consist of the analysis of competitors; comparison with the banks of group (benchmarking); financial development. It is needed to mark that evolution of seeing of role and instrumental setting of strategy influenced on the process of forming of strategy. "Strategy must give an answer for a question, how to manage with competitors" or "Strategy must give an answer for a question, how to satisfy clients" are the main aspects of the question. A bank has to elect between these alternatives. Possibilities of choice of general strategy, that have influence on the choice of variant of financial strategy is it is price leadership; operating leadership (price, quality, access, assortment); differentiation; personal relations (non-standard personal services); focusing; innovations (new innovative products, contiguous markets). Determination of strategy takes place also and on the basis of marketing researches and by conducting of SWOT-analysis. Selection of the basic strongest and weakest sides, possibilities and threats enables to execute the analysis of alternative pair; to carry out the choice and concordance of general strategy and aims or revision of mission. Procedure of benchmarking is closely associated with these processes. Benchmarking is comparison with the banks of the group after directions: clients and markets (market particle after segments, research of clients, comparison of levels of service); financial indexes (return on a capital and on assets, correlation of "expense is a profit", losses from credits, непрацюючі credits); processes (efficiency of operations, risks, finances,); human capitals (amount and quality, fluidity, payment, studies). Choice of the directions related to general strategy, for example, if retail business, comparison of growth, after the amount of retail clients, amount of accounts, increase of particle of market is our strategy. It is drawn by the got results in the SWOT-analysis.

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