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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Conception of strategic development

Conception of development of bank that base business-ideology is basis for the subsequent strategic planning. Conception of development is determination of accents, general formulation of key aims and priorities of activity. To its composition enter also mission of bank, position at the financial markets, principles of client and credit policy, management principles, image of bank. A bank, which position is stable and has positive dynamics, must have irreproachable business reputation, stable rates of development, certain part of financial market (better, if she will grow subject to the condition financial firmness and liquidity of bank); must obtain solid clients' base, minimum charges and optimum level of risk. To all companies the necessary "corporate culture" is built on general approaches to work of company and on the unique seeing of its place in a world. Seeing of the future, which is used by a company for acceptance of decisions about direction of the strategy taking into account the future of economy, societies, countries and others like that, belongs to such approaches; future of industry; future activity of company. The strategic seeing of activity is developed, among other, with the purpose of determination of possible considerable changes in essence of conduct of bank business, in particular: competition from the side of the new banks; changes in the normative documents of financial to the sector; new products or new markets which are opened as a result of changes in an economy or society (for example, demand on pension products, conditioned by the senescence of population or changes in the legislation); changes in an economy, including the rates of the GDP and its, changes in of particular a branch its structure, or changes in the middle levels of profits. And already then, on this basis new sources of profit are determined; potential new directions of activity of bank; there is bringing of radical changes in work of unprofitable directions of business (for example, by closing or restructuring).

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