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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Examples of formulation of missions

Chase Manhattan Bank: "Our Mission - to be a leading international financial company at the markets, what of us serve. We give financial service, which is instrumental in success of private individuals, business and countries in a whole world. Working out problems of our clients, creating possibilities for our employees and providing an extraordinarily high income for our shareholders, we help each to achieve their objective, including client focus, respect to each other, command work, initiative, professionalism and quality".

Barclay's Bank: "Innovations, orientation on the necessities of clients and possibility to "provide a permanent profit more high to our shareholders, than profit which is got by the shareholders of banks of our group".

"Ukreximbank": "Creation of favorable terms for development of economy of Ukraine and support of domestic commodity producer, credit-financial support of processes of structural alteration, strengthening and realization of production and auction potential of industries of economy of Ukraine, mainly export-oriented and import operations, and also receipt of income, in interests of Bank and its shareholders is the mission of bank".

"Raiffeisen Bank": "Mission: it is an universal bank which satisfies the necessities of the clients, using the developed branch network, new technologies and high-professional command of employees. Values: prosperity of Ukraine; interests of clients; responsibility before shareholders; social protect of employees".

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