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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

 
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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

 

Finalizing of the strategy process

After election of method of forming of financial strategy of bank, implementation of the proper strategic financial planning, prognostication and budgeting, it is necessary to provide informative and technological support of processes of realization of strategic financial goals. In this aspect it costs to include in the complement of financial strategy: choice, adaptation, tuning, testing and practical introduction of the ІТ-systems (systems of acceptance of decisions, electronic documentation's turn, control and account, exchange by information, defense and storage of information etc.); raising and providing of work of the control system by clients (data management about clients, forming of client base and providing of adequate level of service, flexible policy of co-operation and feed-back); providing of the effective marketing and PR-policy (remembering, that "beautiful managers not only make monies but also created maintenance of existence for people" (as some financial guru proclaim), control, creation of providing communication, systems of treatment and defense of information systems by the channels of sale and bank services, products and innovations (strategic management by technologies: delivery of bank services (budgets); providing of support of necessities of business from the side of ІТ (charges are included in financial strategy); concordance with business-strategy: support of general corporate plans; policy of development of the ІТ-systems; clear complex seeing ІТ, that enables to concentrate charges and profits and фін budgets; plan of the business-systems at the level of departments and departments); internal methods and positions in relation to introduction and realization of select financial strategy by both a main bank and his network of subsections, branches and separations and representative offices etc.

4. At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrew who added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

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