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At the beginning 70th of the ХХ century base definition by Chandler was modified by K. Andrewwho added item authentication of four constituents: market possibility of firm; general competence and resources of firm; own values and aspirations of firm; confirmed obligations to the society.

Strategy of financing as type of activity «includes determination of aims of the use of financial resources and capital, methods of financing, sentinel descriptions, levers and receptions of traffic control of financial resources and capital, determination of «strategic set» (how the structures of specific financial strategies are), and also financial planning and development of the special plans.

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Market transformations of the modern economy enable speaking about the necessity of high-quality and quantitative changes in approaches to forming not only short-term aims and plans of conduct of business (especially in the bank), but also about perfection of methods of the strategic planning, update of approaches of domestic banks to forming of financial strategy as fundamental principle.

Like methods which lean against the exceptional observance of the planned indexes and conservative approach to the financial management of bank, adequate answers are not given for the reality of the banks’ market, especially towards expectations of users and actions of competitors.

Above all things, it is necessary to define what a financial strategy as a concept is. On that score specialists-economists and leading theorists of strategic and financial management express different opinions; thus determinations mostly are mutually determined or complement the point of view of other researchers, although there are the exceptions.

Purpose of strategic planning

Determination of the future development and business-direction is one of primary purposes of activity and strategic planning and there will always be maximization of value of facilities of shareholders and satisfaction of their necessities; and managers are to understand for this purpose, that determines the economic and real value of assets of bank in a counterbalance to their balance estimation. Exceptionally important role, in opinion of some experts, plays understanding by the financial managers of the real economic essence of financial streams and the proper planning of realization of financial operations on the basis of information of not only book-keeping, but also financial account. The same specialist of financial analysis and bank consulting marks the necessity of observance of base requirements to the financial management of bank activity. Financial manager has to know the theory of pricing; theory of the discounted financial streams and methods of estimation of present clean value; theory of brief-case and theory of assets; methods of management by the risk; theory of efficient market, and also different financial instruments. Clarification of long-term strategic plan of financial activity takes place by the medium-term annual and quarterly planning, directions and norms of activity of bank for all levels of management are determined in which. Exactly here in this work we already touch the question of practical tool of realization of strategic aims within the framework of the strategic financial planning, prognostication and budgeting. The unfolded prognostication which is to become basement for the proper planning.

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