Strategic components

The strategic setting in the market conduct of firm on the whole predetermines its financial strategy. However, much this communication does not carry direct reasonable character. There is also reverse communication: financial strategy of firm and strategy of firm on the whole. Financial strategy of firm has certain independence in relation to strategy of firm. Therefore there are more of freedom at formulation of financial strategy of firm, than at formulation of general strategic line of conduct. That a question about direction becomes key, in which business moves and financial basement for the selected direction of motion. The original "audit of situation" is thus executed, that then to execute the proper estimation of market situation and its prognostication, as far as it is possible. The manager of bank develops the proper strategic plan, that is actually taken to the search of methods of management by a cost (the employees of middle-link and top-managers get bonuses and stimulations according to the condition growth of market value of bank; and estimation of efficiency of activity of bank is "examined in the wide context of corporate strategy").

Thus, we see that for it by essence financial strategy of bank is the algorithm of practical activity, which is called to guarantee motion of bank after select direction of development. Thus achievement of proof positive dynamics of business, maximization of market value of bank and its brand, forming of competitive position, at the market of bank services is an ultimate goal; providing of profitability of activity; defense and observance of interests of proprietors, leaders, shareholders, clients and employees. Thus financial strategy helps to form the theoretical and practical tool of acceptance of decisions on the basis of objective situation at the proper market, present possibilities and advantages of bank or to specify the possible ways of minimization of risks and removal of the exposed lacks of the total corporation's management. Financial strategy determines: aims, methods, approaches, receptions of decision of tasks and achievement of the put aims; norms, requirements and strategic reference points (that all types of financial, normatively-legal and other limitations); groups of factors of influencing, factors and levers of their adjusting. How an ultimate goal is, the receipt and maximization of income in a long-term period on the basis of the proper of the mutually connected set of aims, measures and decisions comes forward in forming, acceptance, optimization and implementation of financial strategy.