Strategic research and planning
Market research is the following constituent: segmentation of clients; study of level of popularity of services; structure of types of services and loading after the types of payments, directions of the use of services and their basic prospects. On each of segments financial goals are elected (profitability; volumes of assets / passive funds; volumes of commission-payments' profits; level and types of risks and others like that). Then there is forming of business-strategy for a having a special purpose segment, the indexes of particle of market and level of loyalty of clients are calculated. Realization of select financial strategy is provided by the ancillary proceedings (administrative account, risk-management, internal audit; calculation and monitoring of indexes of orientation: time of service; amount of the direct contacts initiated by a bank and others like that).
Strategic and tactical medium-term planning is one of the key-aspects of the strategy-determination. Forming of effective financial strategy of bank is impossible without drafting of medium-term plans (MP) with all basic components. Within the framework of this research we will interest - above all things are strategic aims which are formulated by the quantitative financial performance indicators of bank, as our purpose - to find out the degree of importance of influencing of such factors, as registration rate and inflation on forming of financial strategy of bank, and consequently is degree of influencing of both these and other factors on quantitative indexes, which characterize the strategic aims of activity of bank within the framework of development, designs and realization of certain variant of financial strategy. Strategic aims foresee the tactical decisions - methods of receipt of income from operations, terms and terms of implementation, and also variant regulation of implementation, spectrum volunteered bank services, the approximate plan of growth of currency of balance and capital is a jar, client base, structure and dynamics of assets and liabilities of bank, planning of size of income.